Steve Ballmer must be a Republican
The more and more I look at the differences between Microsoft and Apple, the more I notice how much they mirror politics. I’ve written about this before (The Presidential Election: Mac vs Windows) and the idea that Microsoft is very much like the Republican party still holds water. Take the recent interview Steve Ballmer did for PC Magazine (Steve Ballmer: Microsoft’s ‘Head Coach’). My bullshit detector went off like a bandit and I just kept asking myself, “Am I reading a John McCain interview?” As Obama might say, Ballmer “just doesn’t get it”.
Ballmer was asked if he was concerned that Microsoft could lose some their Windows market share (currently at 90%). Even though PC Magazine already stated that Apple has an 8% market share, he answers with the following:
Today, Apple has much less share than that. They have about 3 percent of the market—a little less than 3 percent of the total market is Mac. We do our job right—not just Microsoft, we and our partners. I mean, because in some senses, the thing that really competes are Windows PCs against Macs. And Windows PCs come in various flavors and sizes and forms and shapes and price points. And some are good and some are less good. I mean, they’re all over the map. But part of the way we have competed successfully with Apple is not just on the quality of our software versus theirs, but the variety of experiences and choice that we and our partners, hardware vendors, device driver vendors, application vendors provide. And I still think choice—choice on price, choice on capability, choice on applications—I think choice is a big deal. And if we do it right, I continue to think we’ll do very, very well.
Umm…no Steve, Apple has more than just a 3% market share. Apple had a 3% market share two years ago. Where have you been? In fact, since the interview went to press, it has been reported that Apple’s market share will likely reach 10% by the end of the year.
As the Merovingian said in The Matrix, “Choice is an illusion created between those with power and those without”. Don’t get me wrong, choice is a good thing. However, when it comes to PCs, choice is an illusion because you’re still settling for the one thing that separates Microsoft from Apple: the OS! Microsoft isn’t doing it right with Vista. I’m not sure if Steve understands that yet or he’s just using the whole choice thing to bullshit us.
When asked to justify the $150 price tag for Microsoft Office, Steve had this to say:
In the U.S., without tax, that’s the price I’ll quote because in some countries, the retailers mark it up, in some cases there’s value-added tax, so I’ll just say—we have basically a $100 product. And most people will own that product before they would buy a new one for three years. If you tell me that for $33 a year I get a product that is more capable, that actually reads and writes documents that other people create, that is compatible with what I might use at work and, oh by the way, everybody’s got a set of features that they really do use extensively.
Problem is, Steve, Microsoft Office costs more than $150 if you’re not buying the Home & Student version. When you consider that the Standard version alone costs over $239, it’s more like $66 a year for most people. And you wonder why people don’t upgrade more often than three years? Make a better product and lower the price and more people will buy upgrades. It’s that simple, Steve. As it stands though, all you’re doing is gouging customers. Office documents are practically a standard and, as such, many people feel they have no choice but to buy Microsoft Office. So much for the argument of choice, huh!
When asked about how Microsoft relates to younger people, Steve mentioned this in his spiel:
I think the world of social networking is sort of barely scratched, and certainly if you look at it today and say what is—on a global basis—it’s ironic—but on a global basis, what is the most popular social networking offering? It’s actually MSN Messenger.
MSN Messenger is the corner stone of Microsoft’s social networking? Really? Really? What about Twitter? Facebook? So, IM and MSN Messenger are the lynchpin of social networking throughout the world? Wow, Steve, you’re REALLY out of touch.
Finally, the topic turns to the Apple’s “I’m a Mac” and Microsoft’s current “I’m a PC” commercials:
I think they need a little bit of correction, and you’ll see us be much more vigorous about stating the case for the PC. The truth of the matter is, this is ironic. The PC outsells the Mac 33 to 1—32 to 1. And despite the fact that we don’t sell PCs, we only sell Windows to people who make PCs. And the attack is actually on the PCs, interestingly enough. You’ll see us defend the PC. We’re going to talk about why—look, PCs are better than Macs. That is not something that can be debated. 32 out of every 33 times, somebody buys a PC instead of a Mac. I’m not saying that there are not some things that people like about Macs, apparently there are. But have you ever seen a cheap Mac? No.
Saying that PCs are better than Macs is debatable, Steve. If it weren’t then Microsoft wouldn’t feel the need to spend $300 million trying to convince people that the whole “I’m a PC” thing is just a stereotype. Seems pretty clear that you and Microsoft view Apple as a threat and with damn good reason: they’re making a better product and it’s selling! Regarding that cheap Mac, what about a Mac mini? Granted, there aren’t any cheap all-in-one Mac’s out there…but what if one came out that was priced around $800? Would you be worried then? Umm, yeah, you would.
You know, they like to act like Macs are lightweight, there are much lighter weight PC notebooks. Macs—do they have the best battery power? Of course they don’t have the best battery power. Macs tend to have nice screens, but can you get nicer screens for a PC? Of course. Do Macs work in business? No, they do not. Can you get Macs made in your own country? Because in some countries, there’s a lot of sort of, you know, what do you call them? Import duties? Taxes? You can’t get Macs made in those countries, they make them basically one place in the world, and therefore they get even more expensive.
Never ceases to amaze me the crap that Ballmer comes up with to try and make Macs look like a shabby deal. Apple doesn’t make that big deal about how lightweight their notebooks are. However, the Macbook Air is about as light as they come. And battery power? Nice screens? Come on. Have you even used a Mac notebook for longer than 10 minutes? And taxes? Come on. You can do better than that.
Macs don’t work in business? Tell that to an enterprise shop that switched to Macs! I run my business on a Mac every day. Just because Steve Ballmer says it doesn’t make it so. Saying Macs don’t work for business is a myth and complete bullshit.
You know, there are so many—you know, can you find Macs in—I’m very sensitive to exactly what mouse I have on my laptop. Can you find a range of choices? Of course you can’t find a range of choices. You know, anyway—can you find the applications you want on the Mac? Well, you don’t really get full Microsoft Office. Everything from Apple is available, there are still tons of business applications and there’s games—anytime somebody does client software—over time they’ll do a Mac client. Maybe nowadays people do the Mac clients mostly to save time, but that’s only on the high-volume applications. So 32 out of 33 times people chose PCs, there must be something better about the PC, and that’s a story that deserves to be told. I think it’s a story of choice.
So, you mean to tell me that the mouse that Steve Ballmer is using right now won’t work on a Mac? I’m willing to bet that that simply isn’t true. I bet the mouse he’s using will work just fine if he plugged it into a Mac.
And you don’t really get a full version of Office? If that’s the case, then who’s fault is that? Oh yeah! Right! It’s Microsoft’s cause they’re the ones that created it in the first place!
And there are quite a few choices of software for the Mac. Pick any problem and I’ll guarantee you there will be at least two or three solutions to pick from. Granted, not everything is mainstream, off-the-shelf software but it doesn’t have to be. The developers who write software for the Mac would rather save the customer money and sell them online rather than charging more for boxed copies.
And yeah, there’s certainly a lot more choices for Windows software but that also means there is a lot of crap software too. More choice does not automatically mean better quality. And just because more people choose to buy a PC doesn’t mean that PCs are somehow better. If that were true then more people would be buying BMW’s and Porsche’s and such. People who care about quality, ease of use, and design buy Macs. For may others who simply don’t care or are too scared to go out of their comfort zone, they buy PCs.
It gets worse when he starts talking about Vista:
…market research says people who own Vista like it. People who don’t own Vista don’t like it as much. It’s interesting, it’s not the people who own it who don’t like it. The survey results are quite clear on this. Vista owners are happy with Vista, people who haven’t owned Vista yet wonder about it because it did get some early press and there were issues that we’ve worked through on compatibility.
Guess what, Steve? I’m a Vista owner and I don’t like it. And I’m not talking about early use here when these so-called “compatibility issues” existed. I ended up deleting the image off my hard drive and likely won’t start using it again till I absolutely have to. Who are the people in this market research? Are they people like me? What kind of users are represented in this research? If it’s anything like the Mohave experiment then your research is flawed. Only two-thirds of all businesses use Vista and there are plenty of people who don’t like Vista even after using it for some time.
When people are new to a product, they generally tend to like the interface of their old product. So the third thing people say is, gosh, I was used to XP, it was familiar to me, I’m not familiar—I think the user interface with Vista is a clear improvement, but I’m sure the publication you write for—if you guys change the front page, people don’t like it at first, right? So it takes some getting used to. But as people own it and use it, they like it.
While that may be true most of the time, a lot of the changes made to Vista are so obtrusive and annoying that a lot of people aren’t “getting used to it”. People don’t want eye candy. They just want an operating system that is easy to use, easy to find things, and just works. While Vista is an improvement over XP in many areas it’s a failure in many others. Good product design is more than just eye candy. It’s about communication and solving people’s problems in an effective manner.
While Vista works for many people, others find it a hinderance compared to XP. I for one didn’t like the changes to the Control Panel. Compared to XP, it’s confusing and hard to find anything. I don’t like the organization and where Microsoft ultimately decided to put things. It’s a failure in usability because, even though I might get used to it, I still don’t like it and will still find it confusing now and then. And I’m a pretty smart guy. I can usually figure out things, others probably won’t. Other people might not be as observant as me. Your average computer illiterate Joe will likely have a hard time embracing and using the new control panel over the old one in XP. If I find it confusing you can be sure others who are less experienced than me will definitely find it to be confusing.
What I got out of this interview is that he probably hasn’t really sat down and used a Mac for any real length of time. If Ballmer and others at Microsoft were to force themselves to use a Mac for 3 months straight, they just might start to learn what it is that makes Macs such a good product compared to Windows-based PCs. Truth is that Apple is gaining ground because they are making a better product. Better design, better integration with the hardware, and a better overall user experience. If Microsoft could reinvent Windows to reflect a better user experience then they might just be able to turn themselves around. But until Ballmer and company starts using competitor products and starts understanding what makes them great then I don’t see that happening any time soon.
As evidenced in the current Presidential campaigns, leadership trickles down and effects everyone involved. It’s clear that Steve Ballmer doesn’t get it. He seems very out of touch with what’s going on with computer and the internet these days. Just like many Republicans, Ballmer and company tend to cover their ears and eyes and only hear and see what they want. One of these days maybe Ballmer will get it. Then again, maybe he won’t. And probably by that time, Apple will have gained a 20-30% share of the market.
Good luck, Ballmer! You’re gonna need it!
